Chatmise is a tribute to cats, signed and realised by Weekend Max Mara.Cats peek out on hems and collars, hidden among the pretty flowers. To celebrate this project, a name, "Chatmise", born from where the French words, "chamise" and "chat" blend together in a special logo I designed. The choice of font and shapes draw inspiration by feline movements, so sinuous and elegant.
Above, four different instagram posts designed for the launch of the capsule collection. The hashtag #followtheblackcat was the claim of the entire social content communication.
Below chatmise packaging and the mask designed for launch of the collection in store
